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Bay Tourism Association: Aiming for Excellence.

Our Mission

To increase the economic benefits that flow from tourism, to promote and protect the Bay area and to support and enable tourism businesses and providers.

Our Vision

To create a thriving and sustainable environment for Bay Tourism members
‘More investment in people
More investment in the landscape
More investment in business’


Our Formation

Bay Tourism Association was originally founded over 24 years ago, during European Tourism Year, as the Lancaster and District Tourism Association by a group of hoteliers & restaurateurs. The LDTA introduced many initiatives including annual awards for members, access to training and networking events for tourism professionals.

In recent years, working with other tourism associations and organizations, it became a dynamic, proactive tourism marketing organisation and in December 2009, following a review of business activities and rebranding exercise, it relaunched as the Bay Tourism Association.

An Independent Voice

There is an Executive Committee consisting of Chair, Vice Chair and Secretary plus ten others. The executive also includes specifically nominated representatives. There are two non-voting co-opted officers representing Lancaster City Council and Lancashire and Marketing Lancashire. It is elected annually at the A.G.M.

The Executive meets at least once per quarter, often more frequently, and holds full membership open business and social meetings at intervals during the year. There is senior representation and consultancy at conferences, exhibitions and local government liaison and joint marketing and research initiatives by Executive nominees. Bay Tourism Association caters for visitors, tourists and residents. Essentially, it is an independent and comprehensive one-stop contact organisation for all matters relating to the visitor economy and tourism business in the North Lancashire catchment area.

Development and Growth

In March 2010 the association was joined by Morecambe Hoteliers’ Tourism Association in an affiliation of membership in order to improve and strengthen the wider representation for Morecambe and district within the brand.

In September 2016 the Association has embarked on a project to be the independent voice of the tourism industry for the Morecambe Bay destination, including its towns and rural surroundings.

Who are our Members?

Members are drawn from all strands of tourism related businesses, including accommodation, catering, retail, media, the arts, attractions, destinations and services. Almost all are from the private sector but not exclusively. Members include representatives from the public sector, e.g. Lancaster Castle and Priory, city parks, markets and museum services.

It exists primarily to represent the interests of its members and to actively promote, develop and support tourism and grow the visitor economy throughout the whole of the Morecambe Bay destination.

Member benefits include comprehensive website and communications facilities, lobbying, training, advice, recruiting and business networking dealing with shared problems and exchange of good practice.

Join Us Today

Find out more and become a member – download an application form here.

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